• Motorcycles of SEMA 2016
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    Motorcycles of SEMA 2016

    WRITTEN BY MIKE ACTON PICTURES BY MIKE ACTON Motorcycles are not a big part of The SEMA Show although there are a number of bikes on display strategically in booths. However, the market for motorcycle parts and accessories is valued at $6Bn annually1 and there is just as much passion among motorcycle customizers as there

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  • Late Model Trucks of SEMA 2016
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    Late Model Trucks of SEMA 2016

    WRITTEN BY MIKE ACTON PICTURES BY MIKE ACTON The Ford F-Series pickup has been America’s best-selling pickup for 39 consecutive years and in 2015 alone more than 780,000 of them rolled out of dealer showrooms.1 When combined with the sales of GM, FCA-Ram, Toyota, Nissan, and others you begin to grasp the market for truck

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  • UTVs of SEMA 2016
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    UTVs of SEMA 2016

    WRITTEN BY MIKE ACTON PICTURES BY MIKE ACTON Today we’re going to focus on some of the UTVs on display at SEMA this year. According to a report commissioned by SEMA, “82% of owners will upgrade their side-by-sides—usually soon after the vehicle purchase”1 and will spend “an average of $2,102 to accessorize their UTVs.” This

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  • Jeeps of SEMA 2016
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    Jeeps of SEMA 2016

    WRITTEN BY MIKE ACTON PICTURES BY MIKE ACTON SEMA is an exciting environment to see all sorts of off-road accessories, lift kits, bumpers, and other enhancements. With hundreds of manufacturers focused on off-highway products there is no shortage of demonstration vehicles wearing everything from functional body armor and pre-runner suspension systems, to outrageous lighting and

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  • Ready, Set, Go SEMA 2016
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    Ready, Set, Go SEMA 2016

    WRITTEN BY MIKE ACTON PICTURES BY MIKE ACTON More than 140,000 people are expected at this year’s Specialty Equipment Market Association show, according to the Las Vegas Conventions and Visitors Authority, and 2,500 vendors are eager to court buyers from all over the world. Aftermarket Jeep products make up only a small percentage of the

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  • Off-Road Spectator will be LIVE from SEMA 2016
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    Off-Road Spectator will be LIVE from SEMA 2016

    Every November the automotive industry convenes in Las Vegas, Nevada for the Specialty Equipment Market Association show, or SEMA Show. This industry-only event features educational seminars, product demonstrations, special events, and networking opportunities with more than 2,200 aftermarket parts and services companies. The SEMA Show is not open to the general public, but Off-Road Spectator

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